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Your AMELI bag, your vision!

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Our new sustainable color concept is coming:

Timeless classics and limited highlights

New color concept

Our collection consists of classic and limited pieces that blend together seamlessly to create a more sustainable wardrobe that never goes out of style beyond seasons and across generations.

Find your balance between timeless quality staples and colorful accents that complement your personal style best.


Our core colors that are permanently available transcend seasons and trends with a focus on constructing and delivering key looks. These colors are the essence of our brand and what we are striving for every day: empowering women beyond their bags by giving them capsule pieces that they can rely on.

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Special colors that are only available in a limited quantity for you to bring newness into your collection. In timeless shapes, they complement our classics in a unique, perennial way to suit every age and occasion.

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