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AMELI Guide

In this guide, you’ll find everything you need to know about our handbags. From in-depth explanations and comparison tools to helpful tutorial videos, we’ve created this space to make choosing your perfect AMELI bag as easy and enjoyable as possible.

In-depth bag explanations

In this section, our founder Christina takes you through each of our handbags in detail. Learn about the unique features, thoughtful designs, and stories behind every AMELI bag – directly from the heart of our brand.

AMELI bag comparison

Not sure which AMELI bag is the perfect fit for you? In this section, we compare our different styles side by side, highlighting their unique features and functionalities.

What's in my bag?

Ever wondered how to organize your AMELI bag like a pro? Here, we show you what fits inside and how to make the most of its thoughtful compartments.

How-to tutorials

In case you own an AMELI, let us guide you through making the most of it! Learn how to attach the straps, care for your handbag, and keep it looking as elegant as the day you got it. Simple tips to ensure your AMELI stays your perfect companion!

Need more inspiration?

Dive into our blog posts for more style tips, product insights, and the latest AMELI news. Whether you're looking for styling ideas or the best ways to care for your bag, our posts offer endless inspiration to keep you effortlessly chic. Explore now and discover new ways to embrace your AMELI piece!

Suede Leather: This Fall/Winter's Trend and How to Keep Your Bag Looking Gorgeous

Suede Leather: This Fall/Winter's Trend and How to Keep Your Bag Looking Gorgeous

Suede Leather: This Fall/Winter's Trend and How to Keep Your Bag Looking Gorgeous

Suede Leather: This Fall/Winter's Trend and How to Keep Your Bag Looking Gorgeous

This Fall/Winter, suede leather is taking over as the ultimate trend, adding warmth and elegance to any outfit. Discover our simple care tips to keep your AMELI Zurich suede handbag looking beautif...

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How to attach the straps to your HELVETIA bag

How to attach the straps to your HELVETIA bag

Are you as in love with our new HELVETIA bag as we are? The special thing about our new baguette bag is that you can wear it in 3 different ways: As a shoulder bag, cross-body and - a bit shorter ...

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How to store your AMELI bags

How to store your AMELI bags

We know you love your AMELI bag and want her to remain your eternal work companion. Here are some helpful tips to keep the shape, quality and color of your AMELI handbags:  Considering these tips...

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How can you spot a high quality bag?

How can you spot a high quality bag?

AMELI co-founder, Christina, highlights crucial quality differences and key features, using the CENTRAL bag as an example, to guide consumers in making informed choices for durable and long-lasting...

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Discover the differences between our VIADUKT, VIADUKT DAY and VIADUKT WORK bag

Discover the differences between our VIADUKT, VIADUKT DAY and VIADUKT WORK bag

  To date, we have expanded the range of our VIADUKT bag to three models. We love them in all shapes. But if you're wondering which is the right size for you, we'll be happy to help you with our co...

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Discover the differences between our TECHNOPARK and TECHNOPARK Small

Discover the differences between our TECHNOPARK and TECHNOPARK Small

Unsure which size might be just right for you?Here is a little overview of the key differences between our original TECHNOPARK and the newer, compact Version, the TECHNOPARK small: Still can't d...

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How to adjust the straps on your AMELI bag with the help of the metal pieces

How to adjust the straps on your AMELI bag with the help of the metal pieces

You are a heavy user of your BELLEVUE, VIADUKT or VIADUKT WORK? You love to carry it in all different ways?  Thanks to all your amazing constructive feedback, we have developed metal pieces that h...

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How to attach the straps correctly to your VIADUKT

How to attach the straps correctly to your VIADUKT

You have made your decision and are the owner of your dream business bag. You love to match your VIADUKT, VIADUKT DAY, VIADUKT WORK to your outfit and wear it in all the different ways - over the...

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