Lifestyle
5 Years of AMELI: What We’ve Achieved – and What’s Still Ahead
Five years ago, we started AMELI Zurich.At the time, it was more of a “pandemic project” — but with a clear goal: to design a work bag that didn’t feel like a compromise. Something practical with...
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2024 was a transformative year for AMELI Zurich, marked by growth, challenges, and key lessons. Prioritizing health, trusting my team, and focusing on long-term goals proved essential. By fostering...
Read moreBlack Friday has become synonymous with a hyper-discount culture that promotes overproduction and overconsumption in the fashion industry. This culture leads to an alarming statistic: 82% of shopp...
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Fall 2024 Handbag Trends: Elegant Styles for the Season
Update your wardrobe this fall with AMELI Zurich’s latest collection, featuring timeless designs in rich autumn colors. From the chic two-bag trend to versatile burgundy and grey tones, our handbag...
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A Trip to Paris: What to eat, drink, see and shop
Our founder, Christina, spent a week in Paris, blending work with exploring the city's charm. With her AMELI bags, she visited iconic spots, dined at Frenchie, and shopped at Galeries Lafayette. Pa...
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DO'S AND DON'TS: BUSINESSWEAR IN SUMMER
Summer is (hopefully) coming and with it comes the struggle: We want to look professional, yet also want to be able to somehow manage the heat in style and not sweat in our business outfits. DO...
Read moreExploring the Craft: Original Design vs. White Label in Handbag Fashion
In the diverse world of fashion, choosing between crafting original designs or opting for white label solutions shapes a brand's essence. This decision impacts not just the handbags we carry but al...
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Discover the perfect winter outfits with AMELI bags! From office days to cozy coffee dates, city strolls, glamorous nights out, and mountain weekends, find your seasonal style inspiration.
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Fall Trends for Handbags 2023: A Guide to Seasonal Chic
Navigate the handbag trends of Fall 2023 with our curated guide. From bold color statements and unique shapes to luxe materials, our exclusive collection perfectly aligns with this season's chic ae...
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Return to the Office in Style: Autumn Outfit Ideas for Working Women
Returning to the office after summer vacation? Dressing right matters, especially for women who often face judgment based on appearance. The key? Balancing professionalism with personal style. Expl...
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