Thoughts

Product development in a start-up... aka. good things take time

Product development in a start-up... aka. good things take time

What's the difference between fast fashion and slow fashion? How do copy cats, white label and own design differentiate? As a small, premium label,...

Unlock Your LinkedIn potential - 5 LinkedIn hacks from Kira Marie Cremer

Standing out in a sea of LinkedIn users is more important than ever. With over 2 million new users in the DACH region in 2022, the region is steadi...

10 things I learned in 2022

It's now another year down, AMELI's second "real" year, and it's been a complete roller coaster ride. In the process, we have once again learned so...

Gift Guide: For yourself, your friends and your family

Finding the right Christmas presents is a struggle year on year again. Discover our recommendations for you interior lovers, wellness enthusiasts, ...

Gift Guide: Office presents

Find out-of-the-ordinary recommendations for the perfect gift for your colleagues and your boss, just in time for Christmas.

Why we don't do Black Friday...

Black Friday and the sales culture are a huge enablers for overproduction in the fashion industry. The “hyper discount culture” fuels brands to pr...

Interview between Christina and Ewelina from The Closet Journal

A little while ago, Ewelina, the creative mind behind The Closet Journal, and Christina, co-founder and CEO of AMELI, sat down to have a conversati...

AMELI Book Club PART 2

CHARLY's MUST READ Randomness, probability and uncertainty. Words that most of the times strongly test my patience as a founder and yet privately a...

AMELI Book Club PART 1

Our society often divides itself into two camps: those, who are absolut bookworms and those, who simply prefer a good movie. Romance novels, autobi...

#AMELIBreaksTheBias: Actions for a gender-equal world

Although we have seen important gains since 2016, women are still significantly underrepresented at all levels of management. On top of this, wome...

The Female Human

She, the Mother. She, the teacher. The artist, the engineer, the pioneer. She, the wife, the CEO, the solo traveler. She, the skinny, the cu...

Thoughts

(Stay)cation in Zurich - Discover our beautiful city

Whether you are from Zurich or not, there is always something new to discover in this beautiful city. We have brainstormed in Team AMELI and put to...

Thoughts

A seat at the table: How strong women challenge traditional power structures

Most everyone is undoubtedly familiar with the phrase "having a seat at the table". Often reserved for those who are considered to have both the i...