Why we say NO to Black Friday

Black Friday has become synonymous with a hyper-discount culture that promotes overproduction and overconsumption in the fashion industry. This culture leads to an alarming statistic: 82% of shoppers feel regret over impulse purchases made during Black Friday sales. It’s a cycle that benefits fast fashion but hurts our planet.

At AMELI Zurich, our commitment to sustainability and ethical practices goes beyond trends. Here’s why we continue to opt out of Black Friday sales, upholding values like integrity, craftsmanship, and transparency:

1. Overproduction and Its Environmental Cost

Did you know that over 30% of fashion products produced annually are never sold? These unsold pieces often end up being incinerated or left in landfills, contributing significantly to climate change. We combat this by producing in small batches and repurposing leather scraps for our accessories, minimizing waste and honoring resources.

Our approach stands in stark contrast to the industry norms, where unsustainable overproduction is a norm fueled by events like Black Friday.

2. Fair Fashion Deserves Fair Pricing

AMELI Zurich bags are crafted in Italy under fair working conditions. While many premium brands charge exorbitant markups (up to 7x the production cost), we maintain a transparent pricing model with only a 2-3x markup. This ensures you pay a fair price year-round, not just during sales.

Brands like Tory Burch, Coach, and Michael Kors often produce in countries with unclear labor practices, but we stay true to our mission, producing locally and ethically. We believe in offering value that reflects our commitment to quality and craftsmanship.

3. Conscious Consumerism is the Future

We encourage you to invest thoughtfully. Our bags are designed with timeless aesthetics and superior durability to accompany you through many seasons. We believe that a considered purchase today is more impactful than several hasty ones tomorrow.

Transparency and Your Buying Power

It’s essential to understand what you’re investing in. The more transparency brands adopt, the more empowered consumers become to make informed choices. We hope our transparent pricing and ethical practices inspire you to question and understand the real cost of your purchases.

Remember the wisdom of Emma Watson: “As consumers, we have so much power to change the world by just being careful in what we buy.”

So, let’s celebrate mindful buying together. Support brands that align with your values, and make every purchase count.

Discover our commitment to sustainable fashion and how you’re investing in quality, craftsmanship, and fairness with AMELI Zurich here.