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Your AMELI bag, your vision!

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We believe in improving the existing, rather than to continously push new models to the market.

The CENTRAL is one of our best-selling bags, but over time, customer feedback has provided invaluable insights into how it could be improved.

As our goal is to design uncompromising, timeless bags, and given our commitment to slow fashion, we decided to refine the existing model instead of introducing yet another one to the market.

What's even better? You don't have to wait long to get your hands on it. Register now for exclusive early access, and you'll be among the first to purchase our CENTRAL 23 laptop bag.
You will receive our newsletter with the early access link on Thursday evening already, while the official launch will be on Friday.

Your feedback helped us to get better

We sent out a survey to all current CENTRAL owners as they know best what might need improvement. Besides general questions, those were the individual wishes named most:

More inside (zipper) pockets, longer shoulder strap, closed and padded laptop compartment, more space when closed and more stable attachment to the suitcase.

We tried to implement as many suggestions as possible for the updated CENTRAL. We also had some design and price-related questions with clear results:


Learn more about the differences


Just because something gets an update, it doesn't mean its an update for everyone

We value your feedback and consistently strive to incorporate it into our designs. However, enhancing functionality and design comes in this case with the necessity of adjusting prices. We understand that 'better' can be subjective, and some may prefer the features of our existing CENTRAL bag just the way they are. Make sure to secure yourself one of the remaining original CENTRALs as long as stock lasts.

4.9 stars (230 Reviews)

Easy Traveling and additional Clutch

"I travel a lot for my job, so the CENTRAL is the perfect companion. The addition of the clutch is so clever. It means I don’t need to bring another bag when traveling and don’t need to take my work bag out with me to evening functions."

Exceptional Craftsmanship

"The quality, especially the high-grade craftsmanship, immediately won me over. I haven't found another bag with such an exceptional price-to-performance ratio."

Spacious, organized interior

"Inside, there's room for everything a woman needs. For someone like me who likes to carry everything along—laptop, water bottle, umbrella, headset, etc.—there's ample space. Each item has its designated spot, ensuring constant organization."

Timeless and elegant design

"Elegant, chic but also functional, contemporary and at the same time classic."

"Spacious, beautiful and elegant at the same time"

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