Sustainability doesn’t work without transparency. We think that our customers ought to know what they are paying for.
Therefore, we want to give you an understanding about the pricing structure in the fashion industry in general and with regards to AMELI.
How is a price calculated?
The final retail price consists of Cost of Goods Sold (COGS) and operating costs.
We are aware that bags for 500 CHF are something, the one or other needs to sleep over for a night. For us, it is important that you understand the value of the bag.
If our production costs are already at 193 CHF, how can bags be fairly produced with a retail price of 30 CHF? With all the mark-ups, the production costs (material and labor) of the bag are below 5 CHF.
The problem in the fashion industry are opaque prices and intransparent supply chains, so that consumers have no idea how much of money spend actually goes to the people producing it. For fair fashion, this communication is key to raise awareness and to make the fashion industry more transparent.