Usually, we do not do sales. Our SECOND LOVE SALE is the exception that proves the rule. For us, our promise to sustainability is a justified reason to deviate from the standard course, so our SECOND LOVE SALE is your chance to buy an AMELI bag at a discounted price.

Inspired by the meaning of second love in real life, these bags are all about finding beauty in the flawed and giving a home to what might have been discarded.

Most fashion brands destroy imperfect products that experience rocky transport, stressful return processes, or have already received a lot of attention from customers in the showroom. Quite frankly, it breaks our hearts to see how many industry players treat the resources and labor that went into those products so carelessly and with such disregard for the environment.

To contribute to a sustainable future by reducing waste and promoting responsible consumerism, we are making sure that even products with minor imperfections find new homes.

SECOND LOVE BAGS are AMELI bags that did not pass the final quality control. These bags are made from the same AMELI materials as all of our bags but have minor imperfections that occurred during the production process, transportation, or storage.

These imperfections can be as small as a scratch or a dent, but they do not compromise the quality or functionality of the bag. As part of our commitment to quality and sustainability, the bags are sold at a discounted price. While no two bags are the same, each bag is still made with the same love and care to bring you joy.

We cannot guarantee that the bag you are looking for will be part of this year's SECOND LOVE SALE. To prepare best for the day, we have some advice for you:

• Please check beforehand that you have received the entry email in your mailbox. If you encounter any difficulties, please contact us at info@ameli-zurich.com.
• As we are hosting this sale for the first time in our store, and our bags have sold out within minutes in previous sales, we recommend that you arrive early. First come, first served – there will be no reservations for the bags.

Please note that SECOND LOVE BAGS cannot be returned nor refunded due to their unique nature and minor imperfections. Each bag is inspected in detail and all flaws are documented in the product description of the product for you to make an informed purchase. We stand behind the quality and craftsmanship of our SECOND LOVE BAGS and hope that you will love them as much as we do.

We expect to have 50-70 bags available on that day. A majority will be laptop bags, but we will also have small bags and accessories on site.

There are quite a few showroom items with no flaws and only very minor signs of use (such as slightly scratched feet), which are reduced by 10%. Bags with production or storage issues, as well as second-hand bags, are reduced by up to 60% this time.

As much as we loved how our SECOND LOVE SALE started, the whole process became way too complex for our small team. The way we used to do this was extremely time-consuming for everyone, so we decided that we needed to find another way to make it work. That's when we came up with the idea to bring this sale to our store in Zurich.

Yes, the Second Love Sale is open to everyone during the regular store hours. However, by signing up for early access, you can enter the store 2 hours before the public and get the first pick of the available bags.

This year’s SECOND LOVE SALE will take place at our Zurich store (Storchengasse 6). There will be no online sale this time.

• You sign up for early access on this page. You will then receive an email where you need to confirm that you would like to receive emails from us. You must confirm this to receive the final confirmation email (ticket for early access).
• This ticket grants you early access (10 AM-12 PM) on the day of the event. You don't need to print the ticket, showing it on your phone is sufficient.
• From 12 PM, the store will be open to everyone as usual.