Usually, we do not do sales. Our SECOND LOVE SALE is the exception that proves the rule. For us, our promise to sustainability is a justified reason to deviate from the standard course, so our SECOND LOVE SALE is your chance to buy an AMELI bag at a discounted price.

Inspired by the meaning of second love in real life, these bags are all about finding beauty in the flawed and giving a home to what might have been discarded.

Most fashion brands destroy imperfect products that experience rocky transport, stressful return processes, or have already received a lot of attention from customers in the showroom. Quite frankly, it breaks our hearts to see how many industry players treat the resources and labor that went into those products so carelessly and with such disregard for the environment.

To contribute to a sustainable future by reducing waste and promoting responsible consumerism, we are making sure that even products with minor imperfections find new homes.

SECOND LOVE BAGS are AMELI bags that did not pass the final quality control. These bags are made from the same AMELI materials as all of our bags but have minor imperfections that occurred during the production process, transportation, or storage.

These imperfections can be as small as a scratch or a dent, but they do not compromise the quality or functionality of the bag. As part of our commitment to quality and sustainability, the bags are sold at a discounted price. While no two bags are the same, each bag is still made with the same love and care to bring you joy.

We've taken detailed photographs of each product, capturing every flaw and imperfection, so you can make an informed purchase.

We have deliberately overexposed some of the images in order to better emphasize the defects. This means that the accuracy of the colors is not always guaranteed. If you are unsure, it is best to take a look at the respective "original" bags.

Please note that SECOND LOVE BAGS cannot be returned nor refunded due to their unique nature and minor imperfections. Each bag is inspected in detail and all flaws are documented in the product description of the product for you to make an informed purchase. We stand behind the quality and craftsmanship of our SECOND LOVE bags and hope that you will love them as much as we do.

We have two different stores and storage locations for our SECOND LOVE BAGS. Thus, different bags are available for Switzerland and all other EU countries.

In Switzerland, we have 36 pieces available and are selling 41 more at our Closet Sale on Saturday in Zurich.

For all other EU countries, we have 74 pieces available.

There are quite a few showroom items with no flaws and only very small signs of usage (slightly scratched feet) which are reduced by 10%.

Bags with production or storage issues or second hand bags are up to 50% reduced this time.

The bags will be available for all our newsletter subscribers on April 28th, at 10AM CET.

You will receive an e-mail with a link to the bags.

Two advices:
If you are unsure about the models, have a look at our bags upfront. In the past, the bags have been sold out within minutes and you might not have the time for second thoughts.

It can always happen that an e-mail does not go through, is in your spam folder or the sign-up to our newsletter didn’t work.

If you don’t receive the e-mail at 10AM, reach out to us via instagram or info@ameli-zurich.com and we send you the link to the bags.

Yes, this time there will also be a special physical CLOSET SALE:

• When?: April 27th, 2024, between 12-5PM
• Where?: Join us at Bahnhofstraße 75 in Zurich
• What?: You can shop further 41 SECOND LOVE BAGS in person

It is available for everyone in Switzerland and the EU. Unfortunatly, we cannot ship those bags outside those countries.

Also, the sale is first open for our newsletter subscribers only before the access is open to everyone.