elleXX wants to shake things up: The financial gaps in a woman’s life are everywhere. It starts with pocket money and goes all the way to pensions. Women have fewer financial resources than men. This is what elleXX addresses, and they clearly show where the gaps are. In addition, the fintech offers coachings, money hacks courses, checklists, financial products and publishes daily articles on equality. Money governs the world. The world is ruled by money. However, women are still not in positions of power. The female founded start-up wants to change that.