From the first prototype in our living room to a boutique in Zürich – we’re celebrating 5 years of building AMELI. 5 years of growth, resilience, and a community that carries us.
As a thank you, enjoy a complimentary ADJUSTABLE STRAP or TECHNOPARK SMALL with every laptop bag.
Here’s how it works:
- Add any laptop bag* and an ADJUSTABLE STRAP or TECHNOPARK SMALL to your cart
- Use the discount code AMELI5YEARS at checkout
- The price of the additional product will be automatically deducted
Valid from July 7th to July 13th, 11:59 PM CET. Make sure to read our terms & conditions. IDA in Dark Brown is excluded from the offer.
Recap
What happened in 5 years
What started in our living room has grown into a brand – trusted by thousands and now available in our own boutique in Zürich.
Five years, countless learnings, and still just getting started.
2020 - AMELI was born
With the ambition to create laptop bags that are both elegant and functional – made to empower women in their daily lives.
+57.000 bags sold to +60 countries
Can someone pinch us? What started as a small idea has become a global movement – carried by a community that believes in purpose-driven design.
Handmade in Italy under fair working conditions
Since day 1, we proudly produce in family-owned workshops, with fair working conditions and close personal relationships that have grown with us.
Empowering women - every day
AMELI bags are designed to give women confidence – every day. Beyond our community, we’ve donated over CHF 20,000 to support women and girls.
Built with honesty, shared with you
From the start, we’ve shared the good and the hard – the wins, the delays, the doubts. AMELI has never been about perfection, but about building something real. And we wouldn’t be here without you.
Note from our founder
5 years ago, AMELI started with a single question:
Why is it so hard to find a laptop bag that’s elegant, functional — and made with intention?
What followed were years of learning, building, doubting, adjusting — and growing.
And the truth is: we’re still learning.
What hasn’t changed is how grateful I am.
For every person who’s carried an AMELI bag. For every message, conversation, and moment of support.
If you’d like to read more about what we’ve built — and what we’re still figuring out — I wrote down a few thoughts here:
Terms & Conditions
This offer is valid from July 7th to July 13th, 2025, 11:59 PM CET, and applies only during this period. To redeem the offer, both the laptop bag and the selected gift (ADJUSTABLE STRAP or TECHNOPARK SMALL) must be added to the cart. The value of the lower-priced item will be automatically deducted at checkout when using the code AMELI5YEARS. This promotion cannot be combined with any other discounts or promotional codes. The IDA in dark brown is not included in the promotion. If the laptop bag is returned, the complimentary product must also be returned; otherwise, the full value of the gift will be charged retroactively. The offer is valid while supplies last, limited to one use per customer, and cannot be exchanged for cash or credit. AMELI Zurich reserves the right to modify or terminate the promotion at any time.