International Women's Day

Our limited collection is be everything but neutral. We are bold and have a strong opinion. 

Red stands for assertiveness and power, for fire and passion, for love and courage. We believe in exactly these values and want to convey them through our collection. We want to take active action against stereotypes and social and cultural disadvantages for women. We believe in equality and women empowerment -  It’s not just marketing and it’s definitely more than just with bags. 

With our #AMELIBreaksTheBias campaign, we confront people with existing prejudices and fight against them. Also, we will donate 5% of this collection to Women's Hope, a Swiss Organization, that empowers girls and women.